How Explainer Videos Speed Up Conversions + 13 Examples of Ecommerce Brands Put Them to Good Use | Alpasbox

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Even if you didn’t know what it was called at the time, chances are that you have seen an explainer video before. These videos offer a concise and simplified account of their topic to help viewers better understand complex topics they might not be familiar with or all too interested in.

What Are Explainer Videos?

Explainer videos are short and engaging animated segments that concisely convey the value of a product. The animation is designed to be fast-paced, easy to understand, and typically features voice over from an authoritative figure in addition to text overlays providing additional context.

Why Have An Explainer Video?

The purpose of an explainer video is to grab the attention and curiosity of your target audience by quickly explaining what you're offering.

The inputted text highlights some interesting points that will help spark new ideas for people looking into making their own videos!

 

Explainer videos are concise, entertaining ways to convey your business and product in a short amount of time. The best explainers will be able to make viewers want you right away with the first few seconds of video.

Explainer videos cover:

Who you are.

What you do.

What your product is.

what its benefits are.

for customers all within an exciting two-minute clip!

 

Types Of Explainer Videos:

Have you ever wondered how a player gets out on DRS? There are 9 different types of explainer videos, but it's important for you to know which kind you want or what variations there are.

This can help determine which agencies will work well with your product or how best to craft your marketing messaging.

1. Live action videos.

Live-action videos are a popular choice for many brands, since they make the viewer feel like it's happening right in front of their eyes. It can be difficult to explain complicated subjects with animation, but live video is able to show people how things work without having them do anything themselves.

2. Whiteboard videos.

Whiteboard videos are a new way to communicate with your team in an engaging and creative manner. These video recordings of someone drawing out ideas on a whiteboard can be sped up so that the voiceover always stays on pace, making it easy for viewers to follow along as well!

3. 2d videos.

An attractive and engaging video is the most important part of your marketing strategy. 2D explainer videos are a great option for businesses that want to show more detail while staying budget-friendly. They look like drawings on paper, making them easy on the eyes, with animation aspects scattered throughout from various perspectives so viewers stay engaged in what you're trying to convey!

4. 3d videos.

3D videos are a new way of interacting with material that was once impossible to show. They not only help explain things in three dimensions, but they also provide more realistic depictions for design and engineering purposes.

5. Stopmotion videos.

Stopmotion video is a technique that builds out frames by adding elements throughout the video. This creates an engaging, unique look for your videos!

 

6. Kinetic typography videos.

Kinetic video is a moving story with voiceover and text that can be used to attract viewers. The kinetic video often has the narrator talk about what they're pointing out in the images on screen, all while telling an interesting narrative.

7. Infographic videos.

An infographic explainer video is a fun way to keep all of your information organized. Watch as this cool graphic breaks down the process into neat little rectangles for you!

8. Screencast videos.

Screencast videos are a great way to show your product's features, as you can walk the person through everything. They're most often used for demos, but they could also be good in showing how easy and straightforward something is.

9. Testimonial videos.

Testimonial explainer videos are a type of video that uses testimonials from customers to tell the story about how your company or product has helped them. These stories may be told in an interview format, making it seem as if they're speaking directly with you and telling their side of the story for just one time. Video testimonial ads have been proven to increase conversions by up to 100%.

Where are explainer videos found?

There are so many ways you can use video on your website. You could create

1.       a product page,

2.       embed it in an email campaign or

3.       post about the company's latest news updates via social media to

4.       YouTube.

In today's social media-driven world, it is important to be seen. YouTube has become one of the dominant platforms for sharing and viewing videos. Your video can help you introduce yourself or your business in an interesting way that will not only get people talking about what they saw but also encourage them to take action next time they are looking for a solution like yours!

 

The Power Of Explainer Videos On Your Landing page

If you want your audience to understand what it is that you do, then a well-made explainer video can be the best way. You can use them for:

• Increase conversions.

• Customer engagement.

• Customer acquisition.

• Social media is a great way to advertise your brand. It's inexpensive and can quickly go viral, which means more people will know of you!

 

Social Media:

Explainer videos are a great way to get your message across. They offer the viewer an interactive experience with information that they want, and it's also inexpensive for you because there is no need for actors or fancy sets.

It's been shown that landing pages with videos enjoy an 80% increased conversion rate.

And for email, the numbers are pretty astounding too. Including a video in your emails can increase conversions by 85%.

• Boost open rates by 19%.

• Boost click-through rates by 65%.

• Reduce unsubscribes by 26%

 

Whether you’re looking for more customers or increased page views, increasing your Google ranking is a top priority. But how can you do this? One simple answer: take advantage of our free SEO consultation and see what we recommend!

People are often motivated to watch a video themselves when they find it on the first page of results. Embedding your own high-quality videos can make you 53x more likely to show up in search engine rankings and increase traffic by 60%.

And it gets better…

 

In the modern age where attention spans are decreasing and competition for customer loyalty is increasing, video marketing has become a key way to be seen. In fact,

·         93% of businesses who use video believe that it has increased user understanding about their product or service!

·         36% say they have received fewer support queries as a result while

·         45% find that their homepage became more effective with an explainer video on display front-and clear.

·         83%, moreover, claim their home page becomes more effective when they include an explanation clip in this space too.